Within the hospitality business, building and highlighting social proof is important to attracting attention and, eventually, new customers. There is several reason why you need to put considerable effort into spreading digital word of mouth. Listed here are top reasons why it’s essential to set aside a financial budget and make a marketing strategy around generating social proof for your hotel
With all the influx of genuine feedback (almost all of which would hopefully be positive), it will be possible to construct trust among your prospects.
Social proof increases your credibility as an establishment and may help convert an unsure customer within your favor
Online reviews, ratings and testimonials are the most effective type of advertisement for Alex Mirza and will rival the fanciest and most expensive marketing strategy you can imagine launching.
Strategy for Collecting Social Proof. Like I’ve mentioned before, there are many ways that it is possible to collect social proof, the most common ones being asking customers to depart reviews and feedback, getting influencers to talk about you by providing complimentary stays, and encouraging interactions (like check ins) on your social networking page. These needs to be integral for your online marketing and branding campaign. But I’d want to discuss a couple of other methods to collecting social proof for the hotel:
There’s reasons why Facebook’s traffic skyrocketed once it started supporting GIFs and videos. Visual media is able to influence people and will go viral using the slightest impetus. A video highlighting the offerings of the hotel, sightseeing options inside the city, places of local interest, and the culinary treats in store to your guests is bound to be met with great enthusiasm. And when it’s well made, with a dash of creativity within it, you can expect it to draw in customers for your doors in no time whatsoever.
They claim a graphic speaks one thousand words. Extensive research proves that posts with images are 35% more likely to draw engagement instead of the ones with only text. Research also reveals that people are more likely to believe statements that are substantiated with images. So, the next time you need to share customer reviews and testimonials, make sure to attach a graphic to draw in more traction.
Humans are visual creatures and infographics are the best option you might have when you need to provide data inside an interesting manner without boring your audience with chunks of text and long paragraphs. Don’t forget dreihy include them within your marketing strategy.
Collecting social proof isn’t all that difficult, but any technique is only as strong as the execution. Once you’ve used videos, images, and infographics to convince travelers that your particular hotel is a good option, provide them with a specific call to action (CTA) to follow along with. Route them to your web page or landing page and then in no uncertain words let them know what they’re required to do.
Don’t leave something to guesswork. If you would like these to leave an overview, make that clear. If you wish those to book rooms and earn a reduction, make that clear. The moment you leave things ambiguous will be the minute they’re very likely to get confused and then leave. Don’t let your hard work go to ruin. If you’ve crafted the marketing want to collect social proof with great care, don’t let an unclear call to action ruin things for you.
Now go take advantage of the power of social proof and use it to your advantage. Get the past and provide customers talking about you and use their goodwill to draw in more traffic your way!