Webmasters who own PBNs participate in covert activity. They must conceal their network from prying eyes. Because of this, they prevent bots from brands like Ahrefs and Majestic from crawling their sites. This way, their clientele competitors can`t see what they`re doing.
It`s all pretty clever, nevertheless the clients of the PBN owners put a great deal of faith inside their ability to cover their tracks. If, for whatever reason, those tracks aren`t covered perfectly, then those PBNs might get discovered and every one of their backlinks will likely be worthless. Remember as well that the way PBN owners block bots from crawling their site is simply by updating the robots.txt file. But there`s no written law saying any company has to obey what`s inside the robots.txt file!
Even worse, bots can easily see what`s inside the robots.txt file. When it seems like the web page is blocking a lot of bots from crawling, that may in and also itself be considered a sign to Google that this website is shady. If Google does determine that this website is link-spam haven, then expect the backlinks on the site to be worthless.
Individuals who own PBNs aren`t running a charity. You`re going to have to pay for seo backlinks. Just how much will you pay? That depends on the reputation of the PBN owner and if you`ve got the hands on the discount code. Generally, anticipate to spend a few hundred bucks for about 1 to 5 backlinks. Each backlink should come from a different domain on the PBN.
To acquire the money, you`ll frequently get virtually no evidence that the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So as opposed to getting a list of pages with backlinks, you`ll just get a list of domains which include your links with TF/CF info for each and every domain.
Another reason to try PBNs and purchasing backlinks: it`s often the case that they`re run by one individual that has hardly any spare time. Because of this, the PBN webmaster creates content to suit your needs by simply spinning existing content on the web. If you`re unfamiliar with the concept of spinning, it`s wherein some blackhat enthusiasts take content that`s already on the web and use software to paraphrase it. That`s the way that they avoid duplicate content penalties.
The problem is that spinning software isn`t anywhere near perfect. It`s often the case that spun content looks like something authored by a kid in Kindergarten. If Google detects poor grammar within the article that links back to your web site, it is possible to bet it can devalue the web link. When that takes place, you won`t get anything for the investment you spent.
Webmasters who host PBNs are also notorious for utilizing shortform content. A backlink you get will often end up in an article that merely has about 300-350 words. Put simply, PBN owners just do enough to get you a small amount of link juice. That doesn`t look authentic, plus it probably isn`t planning to fool Google for much longer. Take into account that you`ll rdvenf far better SEO benefits with longform content, which is rarely offered whenever you purchase backlinks.
We`ve already highlighted a couple of ways in which Google can determine in case you are buying backlinks. First, it can see if the site is wanting to protect its tracks digitally. Second, it might get on the spun content.
There are more ways that Google knows, though. For instance, some of your backlinks is probably not relevant. Should you pay for a backlink online that deals with pets and it points in your site that`s information on auto repair, Google`s algorithm will observe that. The backlink won`t appear right.
Also, if you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be assured that this folks at Google are monitoring the black hat sites to discover people selling backlinks. Whenever you can look for a vendor that`s selling backlinks, so can Google.