So, you’ve got an idea and you’re ready to try and communicate. First off, determine if your invention details could be communicated or otherwise not. Ask your patent attorney should it be ok. If so, you will want InventHelp Phone Number. Exactly what is a press release? In a nutshell, it’s a quick, to-the-point news story that seeks to show the newsworthiness of a person, product or event. Press announcements are then e-mailed, snail-mailed or faxed to editors in the hopes that the publication will pick-up the story.
The sad simple truth is editors are bombarded with pr releases. If you want to keep yours out of the trash bin, here are a few simple tips: Don’t write an advertisement. Editors are notoriously picky folks. The last thing they would like to look at is a screaming advertisement masquerading as a press release (think along the lines of: “NOTHING ELSE Enjoy It ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. As a result them very uninterested in publishing an advertisement for your product at no cost!
Arrive at the point. Focus on the newsworthy part of your invention. Describe how your invention solves a problem. And attempt to think beyond simply: “It saves money and time.” Be specific…This idea will stop you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw a vast number of invention accolades also.
I could remember, as I’m sure most of you are able to, when “bigger is better” was synonymous with cars and private transportation. Today, if you have such a huge focus on green energy and carbon emissions, “compact” will be the new Cadillac. Just turn on the television during any prime-time show and you’re very likely to see a hoard of hybrid SUV commercials, pitches for incandescent lights and recycling promotions.
Time magazine certainly noticed the craze since they included a number of “green” transportation choices on their annual Best Inventions of year list. Listed below are two to be on the lookout for inside the coming years: The Venturi Eclectic car runs solely on wind and solar power. Plus, the Venturi doesn’t need to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car is due outside in 2008. The Town Car from MIT’s Media Lab is a two-seater, ideas inventions that can be examined from a designated location, then returned (such as a shopping cart) to any other station within the city. Due out in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With the way situations are going, expect more big changes in the way we communicate and the way we receive around. Be sure to check out our next InventHelp blog, where we’ll explore more transportation innovations, together with a new method to fly in fashion!
Choose your magazines carefully. Say you’ve got a new fishing invention. Seems logical to deliver it to the editor-in-chief at Sports Illustrated, right? Not really. Because larger, commercial magazines are generally searching for news about products already on the market, you may miss your target audience altogether. Namely manufacturers and marketers, who debthr to read industry-specific trade publications. So as opposed to Sports Illustrated to your invention, why not try a trade publication like American Sport Fishing? This is where business information regarding new inventions might be found by an editor.
Go to a pro. Publicity is really a time-consuming marketing activity, which is why publicity releases are included in InventHelp Store Products to industry services. If you’re not really a client, you might like to consider employing a publicity firm that may handle the writing and distribution of releases to suit your needs. A lot of companies charge through the word for such services so make sure you ask about pricing in advance.