Many solicitors would like more publicity to reduce their law firm marketing but feel the best way this can be done is by revealing details of clients involved in visible cases.
As most solicitors don’t work on big cases very often, this hard. Even if you are sufficiently lucky to get have a seen case, the probabilities are that the client won’t consent to publicity so your opportunities are reduced more.
Thankfully, it makes no difference because there are other ways to promote your law firm using news material. http://brisbaneseoservices.com.au/brisbane-law-firm-marketing-company/
The first task is understand the enormous potential every solicitor has for placing news compliments. Newspapers are interested in anything that will affect the lives of their readership.
The law does that every big day. What’s more, the law is especially newsworthy because it is certainly changing, whether through new legislation, court rulings or EU directives.
Solicitors can get regular publicity by tracking the modifications in their particular field and then commenting on them to the press. Local papers are always looking for way to become involved in big national headlines.
They often will do it by getting local shop to comment for your national event in question. You may be pleasantly surprised at how your evening paper will be prepared to cover stories featuring you explaining likely impact of new legislation.
It could be something that isn’t good for businesses, good for pensioners, helpful by owners, damaging to employees; anything which isn’t beneficial or detrimental to any particular group.
As long it affects people healthy or bad, it is news and most likely get media attention.
Try to make use of a little imagination and write about how a changes will affect ordinary people instead of how they will affect solicitors and law firms.
One leading Midlands law firm provided a good example of this with a well-placed story the particular Birmingham Evening Post when the Licensing Act was stepping into effect.
It was a primary piece of legislation but the law firm’s marketing department was able to focus on one point that the general public would find interesting – the fact how the new law could put an end to them obtaining a kebab or burger on their way home from overnight out.
This was because many traders weren’t prepared to funds thousand pounds in order to obtain a permit.
The approach might seem trivial but it worked because the law firm highlighted a facet of the Act that would affect people directly in a simple and straightforward way.